Take a Safer Ride
Women care about their safety, especially after a night out with their coworkers, so we put together an out-of-home campaign to give women a safe option when riding home late at night.
NOTE: THE WOMEN IN THE FOLLOWING MOCK-UPS ARE INTENDED TO BE LIFE-LIKE STATUES.
Lyft: OOH Campaign
Awards
GRAPHIS NEW TALENT SILVER 2024
ADS OF THE WORLD 2023